Our Music Video!

Album Advert.

Digipak Panels.

The first panel that we created was the panel that would be behind the disk. This picture is of tom wearing the mask. We added a filter called cut-out to this but turned down the settings so that you could still see Toms face properly. This goes with conventions of digipaks as the leadsinger is usually on the panel behind the disk. We had tom wearing a werewolf mask due to the name of the album being the one we made the music video for and he was wearing the mask throughout the video.







                                                                                 
The front cover of our album involved Tom wearing a werewolf mask. We used green coloured font obviously because the name of the album is 'GREEN eyed monster' so we thought it would be fitting to make the colour green. We again used the filter called 'cut-out' as we thought it made the front cover unique.

Digipak.

Evaluation Question 1.

In What Ways Does Your Media Product Use, Develop or Challenege Forms And Conventions of Real Media Products?

We used the shot of the guitar many times throughout the music videos as it is a frequently used shot in any indie/rock music video. This is a big convention in this type of genre as the fans are able to see the band playing the guitar and makes it effective especially if there is a guitar solo, this is because their fans get to witness them playing the solo. These shots are rarely shown in pop music videos as them playing instruments is not true to their identity as a band or artist.

This is a very common shot in all music videos. It is a shot of the lead singer/ the actor lip syncing looks into the camera while singing as it allows the viewer to feel that the singer is staring at them or even singing to them. This also brings more focus to the lyrics of the song as there isn't much to look at visually so the viewer listens more to the lyrics.
This is a shot that is used and most commonly seen in a music video including a band or multiple members. Normally the lead singer will be at the front and then the other members would then be behind playing their instruments. These are almost in every rock music videos.

This shot is usually used in a movie. Normally for a romantic reuniting of two people who haven't seen each other or have been separated for some reason. This is the reason why used it as it shows our two actors are in love with each other. This shot breaks conventions as this shot is rarely used in music videos.

This shot is rarely used in the genre of music videos but more commonly seen in more pop music videos than indie/rock. This is usually used as a product placement shot to improve the funds which they will earn of the music video. However we did not use this shot for this we used it to further instate that the woman was little red riding hood and the werewolf had a relationship with her.


This shot is very similar to the entire band shot however it is at a different angle. This make the shot more intimate as you are closer to the separate band members as there are less members on show however it still leaves the impression that all the band members are performing.


This shot again completley breaks convention as this shot is usually found in romantic genres of films and music. Which this song is neither.

Evaluation Question 2.

How Effective is the Combination of your Main Product and Ancillary Texts (DVD digipak magaine advert)?

When making our music video and digipaks/advert we made clear links between the two so that the viewer is able to link the music video and the album together and if you were to like the video and saw the album in the shop you would recognise it and are more likely to buy the album. An example of the links which we used is the werewolf mask was all over the video and also features on the front cover/ back cover of our album. Many of the pictures taken was taken in the area in which we filmed the video so the audience again recognises the links easily. It is very common for an artist to maintain a theme throughout the album, music videos and tours. Artist do this so that the audience recognise them quickly and makes it less confusing for the audience.

Evaluation Question 3

What have you Learned from your Audience Feedback?

This Wordle was created to show the importance of what the audience wanted to see in our music videos. The words were taken from our audience research which we conducted such as the Vox Pops, Focus Groups, Survey, YouTube, Twitter and Facebook. The size of the word is dependent on the amount of times it was mentioned in the audience research so the word 'creative' is the biggest word there as it was the word which was mentioned the most. This is useful as we can judge which element people like to see in a music video and be able to apply that to our idea for a music video.

The four screenshots are from the Vox Pop which we created when researching for music videos. This gave us a good idea for what people like to see in a music video and helped us when we was brainstorming our idea for our music videos. We kept in mind all the ideas in which the people who took the Vox Pop said they liked in music videos so that it would impress them (our target audience).





































 This is the audience feedback which we received when we showed the music video to a group of media students which was applying for higher level media courses. So having this feedback allowed us to get many different opinions from people all over the country. This helped us find different things wrong with the music videos which we had not noticed before.

This was our focus group where we asked two students their opinions on our music video ideas and which ones were creative and original. After telling them the three ideas which we had come up with the told us that the best idea was the third idea. This idea was the Werewolf idea. From this we then asked if there was improvements that we could make to the idea which we then did.