How Effective is the Combination of your Main Product and Ancillary Texts (DVD digipak magaine advert)?
When making our music video and digipaks/advert we made clear links between the two so that the viewer is able to link the music video and the album together and if you were to like the video and saw the album in the shop you would recognise it and are more likely to buy the album. An example of the links which we used is the werewolf mask was all over the video and also features on the front cover/ back cover of our album. Many of the pictures taken was taken in the area in which we filmed the video so the audience again recognises the links easily. It is very common for an artist to maintain a theme throughout the album, music videos and tours. Artist do this so that the audience recognise them quickly and makes it less confusing for the audience.
No comments:
Post a Comment