Day 1: The First Scenes

The first of filming we was doing shots without the werewolf mask as the mask had not arrived so we had to work with what we had. For our first day filming we wanted to film all the scenes in the bedroom on this day so we could quickly finish our filming.

We was not very successful on our first day of filming as we did not use any of the shots in our edit except form Tom waking up in bed. This was because the other shots where not executed as well as we would of hoped. We realised this when we uploaded the clips onto the computer as we was looking at one shot where Tom walks into the wardrobe and walks back out fully clothed was shot badly as the camera had changed position so it did not flow as well as we hoped.

So this caused a problem for us as we would have to re-film day 1 when we had planned to film in a different location. So this bad day at filming put us behind schedule and will make it very hard to complete the film on time. However next time we go to film we will throughly plan our proccess and make sure there will be no mistakes while filming.

Case Study 3- Alex Southam

Alex Southam is a trained lawyer however once he began his job as a lawyer he found it very boring so he decided to begin his career n filming music videos, to start of he started to teach himself how to make videos, from the editing to the cinematogrophy. This means as a director Alex is able to do all of the stages of making a music video himself which is very useful if working on a tight budget. Alex freelances for OB management  and has also work for Agile Films who described him on their website as 'an exciting new talent, working in a dizzying variety of styles across live action and animation. ENtirely self-taught, his inventiveness and creativity have caught the eye with a series of diverse promos for the likes of the Walkmen, Alt+J and Lianne La Havas' 

Alex is very keen on music videos because of the creative freedom and it allows you to try new techniques. he uses Vimeo to showcase his videos, Vimeo is seen to have a 'higher status' than YouTube. His breakthrough was when he created the video for 'Tesselate' and Alt J song. The budget for this was £10,000 and took 1 day to film with a larger cast. This video is very good as ot had many storylines going on at once and the camera zoomed into each one of them and you was given a different story, one of which was a group of people gambiling on the floor another was two boys trying to flirt with a girl and not succeding. This is a very unique video and was very successful for Alex.

Alex then filmed a video for chase and status this time however the budget was much bigger and was around £50,000. This was filmed inn Los Angeles and was fimed in 36 frames per second then slowed down. Alex tried to create an early 1990's VHS video look. There where only three shots in the whole video however they are hard to spot as Alex wanted it to seem it was all filmed in one shot. This video was about a man who had kidnapped a girl which then is found with the girl and the girl and the man end up running away together after stealing a policewomans gun.

Case Study 2- Emil Nava

Emil Nava began his career in the film industry as a runner for film production companies. This allowed him to be introduced into the film industry and worked his way up into becoming an assistant director for Blink Productions. Emil started to make adverts for big companies, this was good for Emil finacially, but the creative element in adverts was minimal so Emil decieded to make music videos. His first music video was for a band called Kid British with their song 'Our House is Dadless'. This had a fairly small budget of around £20,000. With this budget he done a very good job for an up and coming young band. He used the local people of mancher=ster to help film this all in one day.

Emil mainly freelances for OB management, which aim to match the right director with the right band to help them grow. This is a good philosophy to have in place as it allows young directors to grow successfully, as if they were put with a band that they had no idea about that genre of music they would struggle.

EMil has directed many pop videos for artist ranging from Jessie J to Ed Sheeran. One of his best videos in my opionon was Ed Sheeran's 'You need me I dont need you'. This was a very good video as the idea to have a one person signing all the song lyrics in sign language is very clever and very unique. The budget for this was only around 35,000.

Emils top tip for when filming a music video are to use extreme close ups on faces whenever possible, such as videos like 'Nothing compares 2 U' and 'Cry' both very iconic videos which all use these extreme close ups often.

Key Features of a Music Videos

Key Features of a music videos was identified by Andrew Goodwin in Dancing in the Distraction factory. Which are the following:

• Music videos demonstrate genre characteristics
• A relationship between lyrics and what is on screen
• A relationship between music and visuals
• The demands of the record label will include the need for lots of close ups of the artist
• There is a frequently reference to the notion of looking and particularly at half naked women
• Often an intertextual reference

Case Study- Jamie Thraves

Jamie Thraves is a director who started off by making short films in university, once he created an award winning short film he used that to open the door into making music videos, his breakthrough music video was for Radiohead's 'Just'. This is where a man lies on the floor and gets confronted by an angry crowd where he tells them his secret making them all fall to the ground. This video was shot in 3 days and the budget given to Jamie was £100,000.

Once he created this he also directed the music video of Coldplay's 'The Scientist' where he focuses on one line of the song 'Im going back to the start' and reverses the video where it is before him and his girlfriend crashes in a car. Apart from that line the music video has no other connection to the actual music video. This video was also shot in 3 days and Jamie had a budget of £200,000 for this video. Both of these videos made it into the top 100 music videos which shows how good Jamie Thraves is at creating music videos.

Jamie used these videos to try and break into the feature film industry, so far he has shot three features:

The Low Down 

The Cry Of The Owl

Treacle Jr

Andrew Goodwin. Pop Videos Can Be Used To Reinforce A Brand Image: Katy Perry

Goodwin says pop video are often used to reinforce an artists brand image. This blog will explore how far this is true with regard to Katy Perry. It will also examine how pop videos reflect her private life and to reconnect her with her target audience.

This video shows many narratives throughout the song. All the narratives are to do with people overcoming their self confidence and doing what they want in life. One of which was a girl who was not comfortable with the way she looked and overcame this and got into a bikini and had fun with all of her friends. This video is a very inspirational video as it helps alot of 12-15 year old girls (her target audience) confidence about their current situation. This video makes Katy Perry look like an older sister which her target audience can look up to and idolise.



Katy Perry's next video further backs up her image of an older sister figure to her target audience as it shows that she is not afarid to make a fool out of her self and even after her make over is complete she doesnt want to alienate any of her fans so she mocks the way ''pretty girls'' acts by wearing odd shoes and finding it hard to walk in her high heels. This video can relate to some of her audience especially the young girls because Katy Perry is showing it doesnt matter what you look like you can still fit in and have fun. Again it can give confidence to her audience because they she Katy looking ''ugly'' and still fitting in with her friends and having one of the best nights of her life.

After this Katy Perry met her future husband Russell Brand who is an adimted sex addicted and is a very sexually orientated person. Once Katy and Russell was in a relationship Katy brought out her video for 'California Girls' it showed Katy to be very raunchy by her having hardly any clothes on, and at one point none on whats so ever. Obviously Russells ways had rubbed off on Katy. This damaged Katy's image as the older sister idol and started to change and she started to show more of a sex appeal which is not what her target audience wanted to see.




 After Katy's marraige with Russell Brand had finished she was in the press for wrong reasons. So she then had this video of 'Wide Awake'. This video starts off where 'California Girls' finished with Katy naked on the cloud, then someone hands her a towel and follows her to the dressing room for a brief moment you think that the man is going into the dressing room with her but Katy quickly dismisses him by saying 'Bye'. This shows that she has less sex appeal now. It then transistions into the actual video for 'Wide Awake' where it is all dark and black, as she travels through the maze there is one strawberry which i think symbolises the apple of eden, and also Russell Brand. She then takes a bite as it represents the apple of eden, it is obviously a bad fruit, just like Russell Brand was bad for her life. She then meets herself but in a younger form to show that Katy's innocence to the world is back. She then travels through the maze meeting journalists that are in the dark, showing that they have been evil towards her, and also a man on a horse, who again symbolises Russell Brand which Katy Perry punches in the face a creates a heart hole in the wall.

Lip Sync Evaluation

For practice for our music video had a preliminary task of making a short video for Elton John's 'Don't Go Breaking My Heart'. We did this song because it was a duet and the lyrics are fairly simple to learn therefore easy to lip sync the song and for our music task we didnt want anything incredibly hard to do.

To lip sync successfully me and Tom played the song out loud and started to sing a long with it while we was recording. We sung the whole part of the section we was doing with one camera shot then changed the camera shot and sung it all again. We did this so when it came to the editing it would be all synced up and much easier to edit. When editing we made changed the camera shot regually so that the shot we was showing did'nt get boring. We also tried to cut to a different shot every time the beat made a certain sound we done this in none section of the video and it looks very good. After we had rendered the video and put it onto Vimeo we relised that in one part of the video goes black as we did not put a clip on there. This was a mistake that occured as we did not watch the video once we had finished and it could have easily been avoided.

Overall i think we done an excellent job at our first short task of the music video, there could have been a few improvements such as a more energetic performace and the mistake while editing but as it was our first time filming a music video I feel as we did a good job and any mistake that we did made can be rectified and make our final piece of coursework much better.

Don't Go Breaking My Heart Lip Sync Exercise

Breaking My Heart David Tom Terry from Robert Clack Media and Film on Vimeo.

Vox Pop Evaluation

We made a vox pop video to research what peoples opinions were about music videos and what people think makes a good music video. The questions we asked were:

-Do you watch music video?
-What is your favourite music video?
-What do you like about Music videos?
-What makes a great music video?
-Where do you watch music videos?

Our questions were worded so that the people that we interviewed could easily understand what we were asking and could quickly answer the question without to much hesitation. For the first question that we asked most of the responses that came back was that they did watch music videos. Getting people that say yes to the first question was key as then they're able to answer the other questions you need to watch music videos. The second question 'What is your favourite music video' came back with a different answers such as Johnny Cash 'Hurt' and Justice 'D.A.N.C.E'. These were all different types of music videos so it did not  help us find a specific type of music video, that everyone enjoyed.  The question ' What do you like about music videos' helped us alot when coming up with an idea as the people we interviewed told us what the liked about music videos so we can adapt what people like about the videos into our music video. This is also how question 4 helped us as the answers that were given we could adapt to make it a great music video. Finally the last question asks people where they watch music videos, most of the people asked said they watch them using youtube and not on the television on a music channel, this means we should definetly upload our music video on youtube once it is finished if we want it to become popular.

In conclusion the questions that we asked helped us adapt our music video ideas to ones that we think more of the public will enjoyed and what people think make a good music video.

Vox Pop

Risk Assesment.

Risk Assessment

Group Members: Terry, Tom, David.                                                                                     Location: House, Street, School.

Hazard	Person(s) at Risk	Likelihood of Hazard 1 – Extremely Unlikely 5 – Extremely Likely	Severity of Hazard Outcomes 1 – Very Low Risk 5 – Very High Risk	Risk Level (Likelihood + Severity) 2	Measures to Take to Manage Risk	Risk Managed? Y/N
Tripping over Tripod Leg	The Crew	3	1	2	We made sure that when we was filming we was not walking around the tripod while filming and when we was not filming we pushed the legs down on the tripod to make sure no one would trip on it.	Yes
Tripping over any wires that was plugged e.g. Charger for the camera	The Crew	3	1	2	While filming we did not use many wires unless charging the camera. So when this happened we made sure that we did not move around while filming so we did not trip over the wire and ruin the shot as the camera would have been moved.	Yes
Weather	The Crew	2	1	1.5	The weather would have been a risk as if it started to rain while we was out the weather could of damaged the equipment and also ruin any of the actors costumes and would be very inconvenient if we wanted to film but we could not due to the weather	Yes

Contacts

Emergency Service: 999           
Robert Clack School: 020 8270 4220       

Location Sheet.

Purpose of Music Promo

The purpose of a music video is to advertise a song which the band/singer has created. It advertises the song mostly on the internet but if it is a song that is by a popular band/singer and it would be in the charts on TV where people will see it further increasing the popularity of the singer/band.

A song that has been released of a band/singers album normally has a music video created for it to raise the profile of the band just before the album is released to increase sales of the album. If the promo is exceptionally good it will get more publicity therefore increasing the bands popularity, getting them more sales of singles and albums.

Treatment.

Storyboard.

Our Music Video Group Animatic.

Shooting Scedule.

Costumes and Props.

Shot List.

Focus Group.

Focus Group Evaluation

We created a focus group to test out our three ideas that we had came up with while brainstorming so we pitched three ideas:

1. Little Red Riding Hood
2. Catfish 
3. And a Jealous Man Turning into a 'Monster' when people try it with his woman 

So we pitched these ideas to two people and listened to what they had to say about our ideas by asking what their favourite parts where and what they thought the best idea was. Once we asked these question we immediately saw that the two people involved in our focus group enjoyed our first idea the most. With the only improvement that they could think of is that we need to add more characters. Also they thought it would be a very good idea to do a spin on a classic story that everybody knows.

We also found out that they really did not like idea 3 and said there was no good points about this idea so we immediately dropped this idea as we knew it would not work and was our least favourite idea so it was easy to let go off it. 

In Conclusion we will be using the first idea for our video as we think our target audience will enjoy this idea more than the other two and will in turn create a better music video overall. 

Brainstorming

We had a brainstorm session where we wrote all our ideas on a piece of A3. We wanted to focus on the  title of the song as its called 'Green Eyed Monster'. So we put different types of monsters down and also stories involving the monsters such as 'Twighlight' and also 'Little Red Riding Hood'. We then thought of it would be good if we could do a spoof of Little Red Riding Hood by the werewolf and Red Riding Hood was in a relatonship. Ideas for the narrative for this started at making a catfish style music video by the two meeting on a dating website and when they finally meet the werewolf would not be happy as Red Riding Hood would be a man(Terry) dressed up as her.

Who are 1984?

The 1984 are an British band that create music in the genre of indie music. They are an unkown band who do not have much history about them and  not much information about them as they have not yet been sign up to a record label. However this band was created by four friends from London who are pictured on the right playing their instruments.

The four members of the band are:
Steve Holbrook- Vocals and Guitar
Rob Power- Vocals and Bass
Gaz Sutherland- Lead Guitar
Ben Tweedy- Drums

Lyrics For 'Green Eyed Monster' by 1984

ooh

aah

..

What is his name? Where is he from?

Why is he talking to you ooh

aah

..

What is his name? Where is he from?

Why is he talking to you for so long?

is he a friend on just an acquaintance?

..

Why is he looking so deep in your eyes?

I'm sure the stories his telling are lies,

and why do have, to laugh so much with him?

..

It's another attack of the green-eyed monster,

while i'm looking for you, wondering where you are.

Does anybody know..

that i'm with you?

While you chat, chat, chat.

To all the boys and that.

Take a deep breath, calm down.

..

So why has he texted and got your number?

Why does he say, and does her another?

Is he your friend, or something suspicious?

Haven't you get any friends who are Ladies?

All the men of all ages.

Why do you have, to be so close to them?

..

It's another attack of the green-eyed monster,

while i'm looking for you, wondering where you are.

Does anybody know..

that i'm with you?

While you chat, chat, chat.

To all the boys and that.

Take a deep breath, calm down.for so long?

is he a friend on just an acquaintance?

..

Why is he looking so deep in your eyes?

I'm sure the stories his telling are lies,

and why do have, to laugh so much with him?

..

It's another attack of the green-eyed monster,

while i'm looking for you, wondering where you are.

Does anybody know..

that i'm with you?

While you chat, chat, chat.

To all the boys and that.

Take a deep breath, calm down.

..

So why has he texted and got your number?

Why does he say, and does her another?

Is he your friend, or something suspicious?

Haven't you get any friends who are Ladies?

All the men of all ages.

Why do you have, to be so close to them?

..

It's another attack of the green-eyed monster,

while i'm looking for you, wondering where you are.

Does anybody know..

that i'm with you?

While you chat, chat, chat.

To all the boys and that.

Take a deep breath, calm down.

Permission For The Song

We emailed the artist asking for permission to use 'Green Eyed Monster' however 1984 never got back to us this occasion but in previous years groups from our school have used the same song with permission so they have given permission before to a group in our school so it is almost certain they would give it to us.

Green Eyed Monster - The 1984

Survey Results and Analysis.

These are the results for our survey that we put up to get a know what our target audience wanted.  The first question was 'What was your favourite music video' this brought back a mixture of results as was expected however we can see the type of music video people liked for example if a narrative was preferred over one without a narrative. From this we can say people liked a storyline such as music videos like Thriller, The Monster and Waiting all night.

The question for this part was 'How do you view music videos' the main response from this was that people view most of their videos on YouTube. This means that the video will be seen a lot more if it was placed on YouTube rather than any other way to view music videos.

 This question was a main one for our group as we wanted to make a narrative music video as we thought that would be our strong point. So looking at the result we are happy that 66% of the people surveyed rather have a narrative in a music video.

This question helped us determine the type of storyline we was going to make. And the main answer back was that people liked them to be fun so when we will be brainstorming we will be trying to think of story lines that will be fun for the audience to watch.

'What do you think creating a music video allows the artist to do?'. This question allows us to see what people think that artist try to when making music videos which allows us to mould our video around so it makes our band look like they are trying to connect with their fans.

Trying to get people to fill out our survey.

To do this we tried using Facebook. By sharing the survey on their it will come up on all my friends timeline which they will then hopefully see and fill out helping us find our target audience.

Survey.

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

3 Favourite Music Videos Analysis.

My Three Favourite Music Videos are:

• Tyler the Creator- IFHY
• The Wombats- Anti-D
• The XX- Islands 

This is one of my favourite music videos as it is very unique as it shows the characters in the video having plastic heads and walking around in a dolls house. It is very colourful in this video however if you listen to the lyrics it is not upbeat, even the title is 'IFHY' is an abbreviation for 'I fucking hate you'. I like the fact that it is very colour and does not match the song as it makes it contrapuntal. 

Another one of my favourite music videos is Anti-D as it shows a person who looks very depressed surrounded by everyone being happy and happy situations surrounding them. This is representing people who are actually depressed and how even though they are surrounded by happiness they can still be vert depressed. Also as he walks down the street it is all in one shot and all the people he passes have their own little storyline for example he walks past a homeless man with a fancy car getting a man in a suit to clean it. These are all very obscure story lines. 

This is a song by The xx called 'islands' who are a indie pop band. This music video is about the breakdown of a relationship that exists between the couple dancing at the back. The set also slowly breaks down through the video which ends up in flames (representing the couples relationship being destroyed). As the video continues the colours get duller and less people are on the screen. Every time it goes back to the couple it is the same dance moves that they do, every time they go back though there is a slight change again to represent them slowly separating apart

Process of Creating a Music Video.

To make a music video you should follow these steps:

1. Choose the Right Music
2. Get your approval from the artist
3. The planning stage. (Who?, What?,When?, Where?, Brainstorming, and storyboards)
4. Start Filming
5. Editing
6. Finished Music Video 

Music Video Success Criteria.

We measure the success of a music video by:

• Word of Mouth 
• Number of hits on Youtube 
• Newspaper articles/ Tv Reports
• How many times shown on television
• Amount of publicity
• Downloads 
• Charts
• CD sales

Unsigned.Com.

We found our song on a website that contains many artists that are not signed by a record label. This is where we found the band 1984 and choose their 'Green Eyed Monster' Song.

Non- Copyright Music

Copyright is something that is placed on a piece of music when it is owned by a record label who have total control on how the music is used, if you wanted to use a piece of copyrighted music you will need written permission from the owner and then you will be able to use it. If you use the music without permission you could be charge and get a fine and even end up with a prison sentence. 

Non-Copyrighted music is normally music by an artist that has not been signed by a record label yet, this music is available for anyone to use but you should normally ask for permission to use this music still. The artist has not got total control of people using their song for personal use like copyrighted music.

My Favourite Music Video

This is a song by The xx called 'islands' who are a indie pop band. This music video is about the breakdown of a relationship that exists between the couple dancing at the back. The set also slowly breaks down through the video which ends up in flames (representing the couples relationship being destroyed). As the video continues the colours get duller and less people are on the screen. Every time it goes back to the couple it is the same dance moves that they do, every time they go back though there is a slight change again to represent them slowly separating apart. This is my favourite music video because it is different to most other videos which also has a real meaning to it. This video uses some of the key conventions of the music videos because it uses lip syncing but does not have any instruments playing.

The Brief

Our task is to produce a music 'promo' video which has to be under 5 minutes, on my own or in a group up to four members.

i will also need to produce a 'digipak'(six panels) for its release on CD, a magazine advertisement for the digipak.

I will then need to evaluate my music promo and all my advertisements.