Evaluation Question 4.

How did you use new media technologies in the construction and research, planning and evaluation stages?

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How did you use new media technologies in the construction, research, planning and evaluation? 

In the construction, research, planning and evaluating section of our music video product we used many different technologies some of which are:

• Tripod 
• Camera 
• Photoshop 
• Blogger 
• iPhone
• Survey Monkey
• Mac

Construction

We used Tripod, Camera, Mac, iPhone, and Photoshop in the construction of our music video each one had a specific purpose to us and without them we may not of been able to complete our music video, digipak and advert to a high standard like we did. 

Having a Tripod allowed us to create steady shots which you see throughout our music video. We also used a monopod when we wanted to get a smooth camera movement this was especially useful when filming the band sequence as it allowed us to get a different variety of shots. Obviously we used a camera to film our music videos if we did not have one there would be no music video.

We then also had to use the Mac's so that we was able to edit the music video on Final Cut Express which is only available on apple products like Mac's. Also through using the Mac's we was able to use photoshop, while creating our digipak and advert, as all adobe products were installed on the Mac's that we was using so we was able to use one of the best photo editing programs to edit our digipaks and adverts to make it the best we could.

Research

While researching other music videos and also getting audience research we had to use other forms media technologies to be able to research effectively. We used a lot of programs for the research such as;

• YouTube 
• SurveyMonkey
• Vox Pops
• Focus Groups
• Facebook 
• Twitter

All these programs and activities were very important when we was gathering audience research as it helped us fine-tune our ideas, get feedback on our ideas, and find out what the public like in their music videos. 

We YouTube in many ways while researching the main one was looking at the top 100 music videos and looking how successful they was. However we also used YouTube to get feedback on our rough copy of the music videos so that if there was anything people thought we could improve we would. To further our knowledge in audience research we also used SurveyMonkey which is a internet program which allows us to create a  survey and then post it on Facebook and Twitter for people to fill out. This gave us good knowledge in our target audience and allowed us to make improvements into our idea for the music video. 

We also created a few activities, again to help improve our knowledge in our target audience and what they wanted to see in our music video. So we created a Vox Pop where we asked people who was the target audience for our music video and asked them what they liked seeing in music videos. Then we created a focus group to first decide our final idea and the get any improvements on the chosen idea. 

Planning

When planning for the creation of our music videos we did not use many of the new media technologies available to use and we just used a iPhone and Final cut express.

We used these so that we was able to create an animatic. The animatic was done by creating a storyboard and then taking pictures individually with an iPhone, once these were taken we placed them in Final Cut and put the song over the top of it. This was to get a feel of how our music video would play out and if we needed to add any more scenes to it. 

Evaluation 

While we was evaluating we used many different internet programs to present our answers to the evaluation question in a number of different ways. Including; 

• Prezi
• Video Representations 
• Animoto 
• Photoshop 
• Wordle 

We used Prezi to help analyse our digipak and our advert and compare them to other, This was very useful as in prezi you are able to but many pictures side by side which makes it easier to analyse and makes it look more presentable. 

We also used Video Representations, for example at the top of this blog post, this was so that we could quickly explain the answers and give a quick summary of our answer to the evaluation question. This is helpful if someone did not have much time to read the whole post they could watch the video and very quickly get the summary of which the blog post explains. To create this we also had to use Final Cut Express and obviously a camera. 

Animoto is also a good internet program which I used to show some of the new media technologies and how I used them in the creation of my music video. This was very useful to show the media technologies in a fun way keeping the reader engaged in my blog. We also used photoshop when we had to compare parts of our music videos with others, using photoshop made it very easy to make it look presentable and also made it easy to compare the two pictures. 

Finally we used wordle. Wordle is an internet program in which you place all the key words which was said in the vox pops/ focus group. Any words that get repeated and Wordle makes that word larger in the final picture. This gives us an idea of what people wanted to see as the more people that said a word the bigger it would be and the more important to the music video it would be.