Our Music Video!

Album Advert.

Digipak Panels.

The first panel that we created was the panel that would be behind the disk. This picture is of tom wearing the mask. We added a filter called cut-out to this but turned down the settings so that you could still see Toms face properly. This goes with conventions of digipaks as the leadsinger is usually on the panel behind the disk. We had tom wearing a werewolf mask due to the name of the album being the one we made the music video for and he was wearing the mask throughout the video.







                                                                                 
The front cover of our album involved Tom wearing a werewolf mask. We used green coloured font obviously because the name of the album is 'GREEN eyed monster' so we thought it would be fitting to make the colour green. We again used the filter called 'cut-out' as we thought it made the front cover unique.

Digipak.

Evaluation Question 1.

In What Ways Does Your Media Product Use, Develop or Challenege Forms And Conventions of Real Media Products?

We used the shot of the guitar many times throughout the music videos as it is a frequently used shot in any indie/rock music video. This is a big convention in this type of genre as the fans are able to see the band playing the guitar and makes it effective especially if there is a guitar solo, this is because their fans get to witness them playing the solo. These shots are rarely shown in pop music videos as them playing instruments is not true to their identity as a band or artist.

This is a very common shot in all music videos. It is a shot of the lead singer/ the actor lip syncing looks into the camera while singing as it allows the viewer to feel that the singer is staring at them or even singing to them. This also brings more focus to the lyrics of the song as there isn't much to look at visually so the viewer listens more to the lyrics.
This is a shot that is used and most commonly seen in a music video including a band or multiple members. Normally the lead singer will be at the front and then the other members would then be behind playing their instruments. These are almost in every rock music videos.

This shot is usually used in a movie. Normally for a romantic reuniting of two people who haven't seen each other or have been separated for some reason. This is the reason why used it as it shows our two actors are in love with each other. This shot breaks conventions as this shot is rarely used in music videos.

This shot is rarely used in the genre of music videos but more commonly seen in more pop music videos than indie/rock. This is usually used as a product placement shot to improve the funds which they will earn of the music video. However we did not use this shot for this we used it to further instate that the woman was little red riding hood and the werewolf had a relationship with her.


This shot is very similar to the entire band shot however it is at a different angle. This make the shot more intimate as you are closer to the separate band members as there are less members on show however it still leaves the impression that all the band members are performing.


This shot again completley breaks convention as this shot is usually found in romantic genres of films and music. Which this song is neither.

Evaluation Question 2.

How Effective is the Combination of your Main Product and Ancillary Texts (DVD digipak magaine advert)?

When making our music video and digipaks/advert we made clear links between the two so that the viewer is able to link the music video and the album together and if you were to like the video and saw the album in the shop you would recognise it and are more likely to buy the album. An example of the links which we used is the werewolf mask was all over the video and also features on the front cover/ back cover of our album. Many of the pictures taken was taken in the area in which we filmed the video so the audience again recognises the links easily. It is very common for an artist to maintain a theme throughout the album, music videos and tours. Artist do this so that the audience recognise them quickly and makes it less confusing for the audience.

Evaluation Question 3

What have you Learned from your Audience Feedback?

This Wordle was created to show the importance of what the audience wanted to see in our music videos. The words were taken from our audience research which we conducted such as the Vox Pops, Focus Groups, Survey, YouTube, Twitter and Facebook. The size of the word is dependent on the amount of times it was mentioned in the audience research so the word 'creative' is the biggest word there as it was the word which was mentioned the most. This is useful as we can judge which element people like to see in a music video and be able to apply that to our idea for a music video.

The four screenshots are from the Vox Pop which we created when researching for music videos. This gave us a good idea for what people like to see in a music video and helped us when we was brainstorming our idea for our music videos. We kept in mind all the ideas in which the people who took the Vox Pop said they liked in music videos so that it would impress them (our target audience).





































 This is the audience feedback which we received when we showed the music video to a group of media students which was applying for higher level media courses. So having this feedback allowed us to get many different opinions from people all over the country. This helped us find different things wrong with the music videos which we had not noticed before.

This was our focus group where we asked two students their opinions on our music video ideas and which ones were creative and original. After telling them the three ideas which we had come up with the told us that the best idea was the third idea. This idea was the Werewolf idea. From this we then asked if there was improvements that we could make to the idea which we then did.

Evaluation Question 4.

How did you use new media technologies in the construction and research, planning and evaluation stages?

Our Tools

How did you use new media technologies in the construction, research, planning and evaluation? 

In the construction, research, planning and evaluating section of our music video product we used many different technologies some of which are:

• Tripod 
• Camera 
• Photoshop 
• Blogger 
• iPhone
• Survey Monkey
• Mac

Construction

We used Tripod, Camera, Mac, iPhone, and Photoshop in the construction of our music video each one had a specific purpose to us and without them we may not of been able to complete our music video, digipak and advert to a high standard like we did. 

Having a Tripod allowed us to create steady shots which you see throughout our music video. We also used a monopod when we wanted to get a smooth camera movement this was especially useful when filming the band sequence as it allowed us to get a different variety of shots. Obviously we used a camera to film our music videos if we did not have one there would be no music video.

We then also had to use the Mac's so that we was able to edit the music video on Final Cut Express which is only available on apple products like Mac's. Also through using the Mac's we was able to use photoshop, while creating our digipak and advert, as all adobe products were installed on the Mac's that we was using so we was able to use one of the best photo editing programs to edit our digipaks and adverts to make it the best we could.

Research

While researching other music videos and also getting audience research we had to use other forms media technologies to be able to research effectively. We used a lot of programs for the research such as;

• YouTube 
• SurveyMonkey
• Vox Pops
• Focus Groups
• Facebook 
• Twitter

All these programs and activities were very important when we was gathering audience research as it helped us fine-tune our ideas, get feedback on our ideas, and find out what the public like in their music videos. 

We YouTube in many ways while researching the main one was looking at the top 100 music videos and looking how successful they was. However we also used YouTube to get feedback on our rough copy of the music videos so that if there was anything people thought we could improve we would. To further our knowledge in audience research we also used SurveyMonkey which is a internet program which allows us to create a  survey and then post it on Facebook and Twitter for people to fill out. This gave us good knowledge in our target audience and allowed us to make improvements into our idea for the music video. 

We also created a few activities, again to help improve our knowledge in our target audience and what they wanted to see in our music video. So we created a Vox Pop where we asked people who was the target audience for our music video and asked them what they liked seeing in music videos. Then we created a focus group to first decide our final idea and the get any improvements on the chosen idea. 

Planning

When planning for the creation of our music videos we did not use many of the new media technologies available to use and we just used a iPhone and Final cut express.

We used these so that we was able to create an animatic. The animatic was done by creating a storyboard and then taking pictures individually with an iPhone, once these were taken we placed them in Final Cut and put the song over the top of it. This was to get a feel of how our music video would play out and if we needed to add any more scenes to it. 

Evaluation 

While we was evaluating we used many different internet programs to present our answers to the evaluation question in a number of different ways. Including; 

• Prezi
• Video Representations 
• Animoto 
• Photoshop 
• Wordle 

We used Prezi to help analyse our digipak and our advert and compare them to other, This was very useful as in prezi you are able to but many pictures side by side which makes it easier to analyse and makes it look more presentable. 

We also used Video Representations, for example at the top of this blog post, this was so that we could quickly explain the answers and give a quick summary of our answer to the evaluation question. This is helpful if someone did not have much time to read the whole post they could watch the video and very quickly get the summary of which the blog post explains. To create this we also had to use Final Cut Express and obviously a camera. 

Animoto is also a good internet program which I used to show some of the new media technologies and how I used them in the creation of my music video. This was very useful to show the media technologies in a fun way keeping the reader engaged in my blog. We also used photoshop when we had to compare parts of our music videos with others, using photoshop made it very easy to make it look presentable and also made it easy to compare the two pictures. 

Finally we used wordle. Wordle is an internet program in which you place all the key words which was said in the vox pops/ focus group. Any words that get repeated and Wordle makes that word larger in the final picture. This gives us an idea of what people wanted to see as the more people that said a word the bigger it would be and the more important to the music video it would be. 

Media Genre Theory

Definition of Genre; the word 'genre' is borrowed from French and derived from Latin and Greek- in all three its basic meaning is: Kind, Sort Class. There are many different types of genres including:

• Horror
• Rom-Com
• Comedy 
• Action
• Sci-fi

Each of these genres have their own characteristic to make them into this type of genre. For example a Sci-fi film will have futuristic elements to it which makes it a Sci-fi movie. 

Audiences find that having genres for films very satisfying as they are able to have an understanding of the film and what it entails from the genre which it is in. This means that they will have expectations for the film in the genre which may be fulfilled and they may take pleasure in predicting what will happen next. A Film that shows this is Scream as a scene in the film shows a character telling everyone the rules of a horror film and then shows these rules coming happening. This is also an example of postmodernism. 

Audiences recognize the key elements or conventions of a genre which they then respond accordinly to. These key elements are called paradigms. The two types of paradigms are:

• Iconographic: signs and symbols (e.g. the costume, props, settings in a Western)
• Structural: the way a text is put together and the shape it takes and how structures in the text deal with issues such as ideology and gender. (e.g. how gender is represented in a Rom-com)

There are paradigms present in my music video, like the lip syncing and all the band sequences of us playing instruments,  these are apart of the Iconographic paradigms. This is because you see this is nearly all music videos. Band sequences where the instruments are being played mainly happens in indie genre of music videos which is what our is. 

Most Viewed Music Videos in 2013

10. One Direction- Kiss You. 

This video was released in January 2013 and has 208,397,945 views. This is a very popular music video, mainly due to the fact that they have a massive fan base full of young girls who want to watch them in their videos as they most likely have a crush on them so they want to see them in action.










9. Naughty Boy- La La La.

8. Rihanna- Stay ft Mikky Ekko.

7.P!nk- Just Give Me a Reason

The Uses and Gratifications Model.

The Uses and Gratification model is the theory that people specifically find a media text to satisfy specific needs. This theory is the opposite to the Effects Model as the audience is active in this theory and it used the text and is not used by it which is completely different to what theEffects Model states. The audience uses the text for their own gratification (pleasure). This theory explores what the audience does with these media texts ad why the use them.

Audiences therefore use media texts to gratify needs for:

• Diversion
• Escapism
• Information
• Pleasure 
• Comparing relationships and lifestyles with one's own 
• Sexual stimulation

The audience is in control and consumption of the media  helps people with issues such as: 

• Learning 
• Emotional satisfaction 
• Relaxation 
• Help with issues of personal identity 
• Help with issues of social identity 
• Help with issues of aggression and violence

So unlike The Effects Model where it states the violent images and scene can cause to person to act them out in real life the Uses and Gratification Model suggests that the consumption of violent images can be helpful, this is very controversial as it states the audience acts out their violent urges through consumption of media violence. The audience's inclination toward violence is therefore sublimated, and are less likely to commit violent acts.

Two Step Flow Theory.

This theory is a further extension of the Effects/ Hypodermic Model. This theory suggest however that instead of direct influence there are two steps in which the text takes to affect the audience. It states that the media effects are indirectly established through the personal influence of opinion leaders. Opinion leaders are normally famous people which people follow and listen to what they say. An example of this is Stephan Fry using twitter to voice his opinion on gay rights in Russia and how the prime minister should boycott the Winter Olympics in Sochi. This lead to none of the British government appearing at the opening ceremony of the Winter games. This shows how powerful twitter is as people who follow Stephan Fry on twitter will have seen this tweet and been influenced to back his opinion making the government boycott the opening ceremony to please the public.

This theory also suggests that the majority of people receive their information and are influenced by the media second hand, through the personal influence of opinion leaders that the follow. As this picture on the left shows. This picture shows the mass media being received by the opinion leaders and then the leaders passing it on to the followers.

The Cultivation Theory.

The Cultivation theory is a theory created by George Gerbner is a more refined version of the hyperdermic needle model. This theory claims that repeated exposure to these media text will desentitise the audience. This means for examlpe horror films the more you watch the less you will be affected by the films.

However this theory is untrue and true at the same time this is because it depends on the person. For example when the film 'Psycho' came out people were very scared. Horror movies have developed a lot since that film was released so people who first saw 'Psycho' when it has released have not become desensitised from new horror films as they are much more graphic and much more scary than what 'Psycho' is.

However for the younger generation watching 'Psycho' they are do not find this film scary at all so it does show that they have become desensitised from it as the new horror films they watch are much worse so when they watch an old horror film like 'Psycho' they do not think anything of it. This shows how this theory is true in some way as they have been desensitised to some of the horror films even though they are still graphic.

The Effects Model.

The Effects Model is a theory that explores the connection between peoples consumption of the mass media and the effect it has on their behaviour. It also looks at how the consumption of media has an effect and influence on the audience. Audiences are powerless to prevent the influence and the power lies with message of the text.

The Effects Model is also known as the Hypodermic Model. However the Hypodermic model states that media texts are injected into the audiences brain through a powerful, syringe-like, media and again the audience are powerless to resist, which means media works like a drug and the audience is drugged and addicted.

This is a picture from our music video which shows an iPhone this could in someway influence the audience and make them want an iPhone which is how the Effect Model works.

It is mainly used in advertisement where they are able to influence the audience to buy thinks that they never would have thought they needed until being influenced by the advert and then going out to buy the item. The best example of this is Shake 'n' Vac this is a product that you place on to the floor and hoover it up. The item was completely unknown until the company created an advert and influenced loads of the audience to buy this product they really had no need for.

Shake 'n' Vac Advert

Bobo Doll Theory
The Bobo Doll experiement is an experiment that was done in 1961 and showed children an adult beating a doll with hammer and attacking the Bobo Doll, afterwards the put a child in the room with the same child and the child attacked the doll with a hammer and toy guns. This is the main evidence to support the effect theory.

Artist Advert Analysis.

This is a magazine advert advertising Two Door Cinema Club's debut album 'Tourist History'. Throughout the advert they have used very dull colours, they have done this so that all the writing in white stands out even more against the dull background and gets the readers attention straight away. They also have used the same picture from their album cover which is of the cat, the reason they do this is so that people who are fans of TDCC are able to recognise this picture instantly and from a far which will bring them closer and they will then see that they are touring, even though it says they are 'SOLD OUT' they will have many other tour dates for their fans to find and buy tickets for which helps them increase sales and revenue.

Miley Cyrus, Robin Thicke, and Lily Allen Controversy.

There was a huge controversy around every one of these artist for basically the same reasons which are being very explicit however Lilly Allen is mocking these other artists with her lyrics and video in her song 'Hard Out There'. Miley for her explicit music videos, Robin Thicke for his outrageous lyrics and explicit music video for his song 'Blurred Lines'.

Starting of with Miley Cyrus and her very explicit music videos. The ones I am talking about will be 'Wreckig Ball' and also 'We Can't Stop'. These music videos are very explicit especially the first one I mentioned where it pictures Miley naked sitting on top of a wrecking ball smashing down walls, licking hammers and producing the same shot as Sinead O'Connor 'Nothing Conpares 2 U' which in itself sparked another controversy between Sinead and Miley. This video caused a lot of controversy as you can see as Miley was a star of the Disney Channel 'Hannah Montana' and was an idol for many young girls so when she goes and does these acts and also twerks on international TV it makes the general public mad as all of her young idols will copy what she is doing due to the 'Star Theory' by Richard Dyer.

Moving on to Robin Thicke. Who has made a date rape anthem so obviously this caused a lot of controversy however it was not just the lyrics that caused controversy it was also the video which in the explicit version shows naked women parading around men trying to flirt with them. This music video and the actual song has been banned in over 20 universities around Britain due to the sexual politics that the song has. The video was created by a woman who faced a lot of critics from feminists which she replied saying the women feel empowered and a fully in control as the are constantly looking at the camera.

This is the non-explicit version of the video

Then we come to Lilly Allen who has made a song and a music video which mocks the songs and videos that go for controversy to make it a hit. This song is called 'Hard Out There' and the video starts off showing Lilly under going an operation to make her slimmer so people find her more attractive and help her become a star. It then starts to show her dancing in a provocative way just like in Miley's Video and it also the lyrics also seem to be against Miley and her twerking ways with the lyrics 'I won't be bragging 'bout my cars or talking 'bout my chains don't need to shake my ass for you 'cause i've got a brain' this shows that she is calling Miley stupid as she just goes around shaking her ass to become popular.

Then she comes to Robin's song where one of the lines of T.I's verse 'I'll give you something big enough to tear your ass into two' she mocks this line through making one of her lines of her song to play off this in a sarcastic way by saying 'Have you ever thought about your butt? Who's going to tear it into two?'. As this song is about how hard it is for women to become a big star without being objectified she uses inspiration from other songs to get her point across. 

Audience Feedback of our Rough Cut.

Rough Cut Of Music Video.

Creating the Digipak. Album Cover.

We have started to create our digipak, for this we used a 6 pannel digipak template which I found of the internet. We are halfway through creating our digipak as we have not got enough pictures and will be taking more pictures in the near future.

Our first picture was one we caught will filming. Which is on the left we are going to be using this as our album cover. Firstly we put this picture into photoshop which I then procceded to edit and change some of the features.  

I firstly started by cropping the picture so that the picture is square which is what shape an album cover normally is. I then blurred the bottom half of the picture slightly to make it look proffesional, I also added the text and made them different colours so you are able to see that one is the band name and the other is the song. The 'Green Eyed Monster' is in green obviously because there is green in the title and it relates.

This is the final product of our album cover

Famous Album Art Analysis.

The Wombats, 'This Modern Glitch' is an indie album which was released in 2011. The album artwork for this album shows the band and also many other peopl siting on the beach having a picnic with their faces covered over by a picture of a sofa. This is very random and does not have any relation to any of the songs within the album, although it could mean that they are trying to be mysterious and trying to emphasis that it the album is all about the music. The amount of people sitting on the beach could suggest that The Wombats want the album to be shared amongest freinds. Also the picture being on the beach can mean that the music is uplifting and fun as that is how beaches are portraied. The costumes which everyone is wearing on the front cover is all bright, indie clothes. This links into what genre that band are in (Indie) and it will also relate to their listeners as they will also be wearing the same type of clothes if they are inteested in the indie genre. This is a very typical indie band album art cover as it is very random and also bright, colourful and eye-catching.

Stereotypes in Music Videos: White People and Women

When we look at how white people are seen in music videos compard to black people you see that they are viewed in a much better light than black people. To prove this you only have to look at the amount of controversy that someone like Miley Cyrus has creatd through acting very sexual and dancing in a sexual way. Howeve if you look into how black woman dance in their videos it is not to dissimilar to Miley. For example Beyonce, Beyonce is know for dancing this way, and she is also known for her curvy body and shaking her 'booty' this is very similar to Miley howeverit cause so much controversy as people expect Beyonce to do this because she isblack where as Miley is not hense why it has been so controversial.

This is not usually how white women are normally betrayed in music videos, stars such as Katy Perry and Ellie Goulding do not perform the same way which Miley does. That is because they follow the stereotypical way in hich white women act in music videos. The act as very sensible independant women who are not objectified by men. Having this stereotype in place again made Miley's videos created even more of a shock.

Stereotypes in Music Videos: Black People.

A stereotype is a preconcvied idea about a person due to their race, area that they live in and also their religion. Stereotypes are often used in music videos, for different races and different sexes. For example:

Black Men
Black men in music videos are normally seen rapping with lots of jewellery and baggy clothes surronded by women wearing barley anything. They try to make black men look as 'street' or as 'gangster' as they can to appeal to the fans of the rap genre of music. An example of this would be 50 cemt's 'Candy shop'

Black Women
In music videos for black women they are usually viewed with no a lot of clothes on and they would be dancing in a provocative manor. For example in Rihanna's most recent video 'Pour it up' were she is dancing in a very sexual way with money.

What to include on a Digipak.

When creating a digipak you need to remember the certain things you will need to put on the digipak this includes:

• Name of Artist and Album 
• Track List 
• Barcode and Record Label Company 
• Six Panels 
• Spine- Name of Artist and Album 
• Disk Impression 
• An Image of the Band on the Inside

These are the things we will be putting on our six-panel digipak for 1984's 'Green Eyed Monster'

Album Cover Exercise.

We had to create a album cover so to start we was randomly chosen a band name, album name and a background picture. The band name I was given was 'Harcourt Arboretum', the album name 'Criminal Rather Than Victim' and the background picture is the picture seen above.

I thought that both the album name and the background picture related with the soul, hip-hop genre of music. So I decided to look at some of the albums for these sort of artists. The first one which I viewed was 'Trilogy' by 'The Weeknd', pictured below.

As you can see from this album cover it is quite similar to mine as they're both black and white and also very simple. I really like this design as it is very simple and easy on the eye, also the type of music this artist produces is very similar to the music you would expect my made up band to make when judging them on their album name and their album cover.





I then went a view other album covers like Frank Ocean's 'Channel Orange' this album cover is also very simple and use minimum colours. This artist also produce the same genre of music so this made me created my design to be simple and also minimise the colours which I use as it seemed like that what this genre of musics album designs are like.

What is a Digipak?

A digipak is a packaging that artists use to package their albums/ singles. Normally a digipak has some sort of desgin that relates to the artist/ band or their album/ single.

An example of a digipak:

Lana Del Rey's 'Born to Die' is an example of the way that albums are packaged using digipak. Having a digipak helps the artist show a artistic side. It also is targeted to the older audiences as it makes them feel nostalgic as buying albums used to be a big thing before the internet, so buying albums will make the older audiences feel young again.  

Editing Process.

Once we had filmed any footage we would come ack to school and then upload the clips that we had filmed on to the computer via final cut. This program is also the program which we will be using to edit the music video. This picture shows all of our clips we posses after all the excess footage that we had filmed had been cut out and deleted as we would not need it.

 

Synergy.

Synergy is when two different industry's come together to promote one another and is when both parties benefit from the two joining together. Synergy within the music industry is when a song is used to promote many number of things which range from promoting movies to businesses. This is used as it is a very successful way of gaining more audience if a song is created for a movie this is because people who love that artist see them create a song for this film which makes them very loyal fans want to go see the movie. 

A prime example for this is Adele. Adele created the song 'Skyfall' for the newest James Bond movie 'Skyfall'. Adele is a very big artist so getting her to write a song for this movie helps promote the movie to Adele's large fan base which then people apart of her fan base who was not a fan of previous James Bond movies may go and see the new one as one of their idols created the soundtrack for it. Also Adele benefits from this as many people who watch James Bond may not have heard Adele and listening to the soundtrack may entice them to go listen to Adele's music helping her gain more fans. 

Another example of this is Justin Timberlake song  'I'm Lovin' it' this song was created to promote McDonalds as it uses there theme tune within the song this again is similar to the Adele situation where both parties benefit from getting their product out to people who may not have come across them before which brings them more fans/customers. 

Day 4: Re-Filming Shots

On day 4 we decided that we should go and re-film the shots that we had not done very successfully throughout the days, but mainly from day one. Along with that we also filmed some shots that we had not yet done like the shots which we left that was just the werewolf from the second day of filming and also the shots of the werewolf marking off the day which the full moon appears. The picture on the right is where we filmed these scenes, as there was a drum kit in the room it was a very tight squeeze however we pulled it off in the end.


Our first shot that we attempted was the werewolf marking off the days of the calender these was very tense as we only had one calender so we had to get it perfect. We also had to make it dark in the room to make it look like it was night time so we turned down all the lights and made the room completely dark. This was too dark to film the opening sequence so we used a mood light that David had. So while David was filming Tom mark off the calender I held the light so that it was not to dark for the camera to film.

Our last shot that we tried to film was when the werewolf went to bed. Although this shot sounds simply enough it was very difficult as we had to try and place the camera in the same position as when the werewolf woke as these shots were filmed on different days it made it difficult as we did not have the clip of him waking up on us either.












 

Star Theory- Richard Dyer

In Richard Dyer's theory he believes that celebrities are trendsetters by wearing what they wear their audience/ fans will copy the way the dress because they want to be like their idol. Rihanna is an excellent example of this as she has brought out her own clothing line for River Island, this allows her fans to dress like Rihanna, this shows Rihanna using this to her advantage as she knows people will buy these clothes just because she has worn something similar so it is an easy way for her to make money. Another example of Rihanna being a trend setter is to do with her hairstyles. Rihanna has had many hairstyles one of which was dying her hair red, when Rihanna done this there was many many girls who copied her, this is exactly the same for her newesthairstyle where she has shaved the sides, this again was a trend which many girls followed.

Day 3: Filming the Band Sequence

We set out to film the band sequence in our drama room at school as there was a lot of free space and a there was also a black curtain which we could use as our backdrop. This was very useful as we didnt want to shot our video of us playing the instruments inside of a school as it would not make any sense to the narrative that we had planned. We also had to borrow the instruments from our music department at school so the first time we went to film the band sequence we only had a short amount of time with them, this caused us a problem as we could only film a couple sequnces, one with the werewolf mask on and the other with it off. So we had to go back on a second day where we was able to film more and have a longer period of time with the instruments.

This first picture is us experimenting with the stage lights that we had on offer. This was an extreme close up on Tom's face with the werewolf mask on. We tried to film it so that it looked like the spot light was on him, although it looked like that when we looked back at it, not much of it was useable so we decided that we was only going to show climpses of this certain shot.

This is us also getting anoter close up on Tom singing the song we used a monopod in this shot so that we could move around Tom and get different angled shots of him lip syncing the song. We also are going to use some shots where the camera is moving as it looks very nice but we will only use it in small parts as it does not look good if it is a long clip of the camera moving around Tom.

We had to use chairs to make the camera eye level with us when filming the band sequence as the legs of the tripod which we was using did not strech out long enpugh. If we had left it below eye level it would not look good as the shots we have now as you would not be able to see our faces that well

Organic/Synthetic Music

Organic music is music created by an artist or band that then is discovered by a record label who then tries to market, produce and sell this artist/bands to the correct market for there genre of music which used to be very dominant in the music industry until talent shows like 'X Factor' and 'The Voice' came about and help make synthetic more dominant in the industry.

Synthetic music is where the record label is in charge of what the type of music the artist or band plays, also what type of audience that they would do best in. They also create Synthetic bands where they get people who have never met before and group them up into a boy/girl band. The most recent of these synthetic bands are one direction where each of the members went on to X Factor individually and got told that they should group up if they wanted to go through. The members have never met before and decided to listen to their advice.

One of the first synthetic bands created was The Monkees. The Monkees was desgined to be Americas Beatles, the members where choosen from over 400 hundred applicants and straight away placed on their own television show which aired from 1966 to 1968. The Monkees biggest hit was I'm a believer.

The monkees sparked many other synthetic bands most notable of them was Boyzone where they was also created and thrown on to the late late show just a day after meeting one and other and as you can imagine the performance given from these was rather shocking. They didnt have any recorded material so all they did to impress the public was dance.

Sinead O'Connor- Nothing Compares 2 U

This is Sinead O'Connor's 'Nothing Compares 2 U' music video. This video is basically one big close up of Sinead's face, this was very successful as Sinead conveys all her emotions towards the camera and even at one point even starts to cry. This is successful as the song itself is about Sinead's mother who had just died at the point in the video. This made the song very popular as no one had every seen the amount of emotion shown in the video

Record labels Major/Independent

A record label is a trademark given to an artist or band to help market their music recordings and music videos. The record labels are in charge of the production, manufacturing, and distribution of the products from the bands and artists that are signed for that record label. You get two different types of record labels, indie record labels and major record labels. 

Major record labels are labels that are apart of a large international media group. Since 2012  there are only three companies that can be refereed to as major labels these are; Universal Music Group, Sony Music Entertainment, and Warner Music Group. These all come from different countries, Universal is owned by a French organisation, Sony by a Japanese business and Warner by an American group.

Indie record labels are labels that are small and localised. These are also known as independent record labels and these are for the up and coming artist who have normally use indie record labels to break in to the major record labels. Some indie labels are; Cherry Red, Criminal Records, and Blue Horizon 

 

Day 2: Filming the Love Scenes.

Our third day out filming meant that we had to film the love scenes between our werewolf character and Red Riding Hood. We had to film this all in one day as it was the only time in the foreseeable future that the two where going to be available at the same time to film, so it was crucial we collected all the shots we needed on this day. Fortunately we was successful in doing so.

When filming we made sure that we got all the shots when both of the characters are in the shot and left out any of the shots which tom was just in by himself, this is so that we could come back and do these when we was not on such a tight schedule. This allowed us to get all the shots involving Red Riding Hood quickly which is what we needed to do.

Some of the shots that we shot were traditional love moments that you would normally see in a romantic comedy movie. Such as the two kicking leaves at each other in a loving manor. Also the shots like our two subjects holding hands while walking down the road, and them sitting on the corner having a romantic chat. These are all common things that you see when you watch a romantic film. Also while shooting these shots we wanted it to look like weeks were passing by Tom changing his clothes, unfortunately for us Tom left his clothes at home, we had to improvise so we gave tom a different jacket in the different shots to give the illusion that these were on different days.

Most Memorable Greatest Music Videos Top 3

3. A-ha- Take on me (1985) 

This video is very unique and therefore memorable, this is because it shows a drawn comic book character reach out and pull a woman from real life into the comic book it then interludes both the comic book world and real world together through very clever editing techniques. In the video you can only see what each other look like through a window. This window disappears when the bad people from the comic run over and then smash the window and continue to chase the pair, the women then is helped out of the comic and then reads the rest of the comic to find his fate but he then escapes and appears in her bedroom. 

This was the second video released for this song the first one showed the band singing in front of a blue background this video did not help the bands popularity at all, however the second directed by Steve Barron helped gain the band popularity and helped 'Take on Me' become a hit. This is a perfect example of how a good music video can extremly help increase the popularity of a song

2. Peter Gabriel- Sledgehammer (1986)

This video was created for Peter Gabriel's 'SledgeHammer' and the reason this is at number 2 is because it is also very unique for a music video as it is a stopmotion animation. This is when you take many pictures of and image an put them together to create a moving image, this is kind of like a flip book. Directed by Stephen Johnson who made Peter lay underneath a sheet of glass for almost 16 hours while he had to film the video one fram at a time. One part of the video where Peter is dressed in a Christmas suit dancing around in a frantic motion is actually Peter getting shocked. However it proved successful by winning 9 MTV awards in 1987.  

1.Micheal Jackson- Thriller (1983)

This 14 minute video showed a full story of Micheal Jackson with his date after watching a horror movie. On the way home he turns into a zombie and many other zombies appear and start to all do a dance routine to scare his date. it was directed by John Landis and was MTV first everworld premiere video where people all over the world stayed up just to watch this as there would be no other time to unless shown again by MTV. 

At the start there is a lot of film before the actual song comes on, the first scene shows micheal turning into a werewolf after just asking his lady friend to be his girl. You soon realise that this is not real life as it cuts to the two watching the film Miceahl laughing but his date being very scared. When they start to walk home two zombies corner them, then micheal himself turns into a zombie like in the film they watched however a different monster. Micheal is joined by other zombies who then start to dance the famous 'thriller' dance. Once that is over the zombies chase the woman once Micheal has caught up with her he reachers for her throat only for the girl to awake realising it is just a nightmare. However on the closing scene Micheal turns around to the camera grinning with yellow werecat eyes.

The buget for this video was $500,000 which is one of the largest budgets ever for a music video, however they were rewarded by wining 2 grammy awards and also 4 MTV awards. 

Most Memorable Greatest Music Videos (55-31)

55. Fatboy Slim- Praise You (1999)

This video is very unique as you are shown street dance act who are performing for the public who are actually unaware that they are filming for a music video. The director and voluteers appear in the video doing the street dance which is quite bad and at a point in the music video the manager of the building they are peforming in comes and turns the music off. This video won 6 MTV awards in 2001. 

39. Pulp- Common People (1995)

The video to Pulp's 'Common People' is about a girl from a rich backround wants to be treated and be the same as working class people. This video showed Sadie Frost acting as the woman who wanted to be working class. 

38. Fatboy Slim- Weapon of Choice (2001) 

 

The video for 'Weapon of Choice' stars Christopher Walken as he performs a dance routine around his house, he is also propelled into the air where he continues to dance and fly. This makes the video memorable as it had never been done before in a music video. When Christopher was asked by Spike Jonez whether or not he wanted to be apart of this video he immediately agreed.

31. Eminem- Stan

 

Eminem's 'Stan' is an example of a video that completly follows the lyrics of the song to create a powerful story. The video is about an obbsessed fan of Eminem's who wants to be exactly like him, he writes him letters which Eminem does not reply to. This makes Stan angry and one night while his girlfriend is sneaking around his hideout he throws her in the boot of his car and drives of a bridge killing them both. Afterwards Eminem finally replies only to find out what Stan had done.

Most Memorable Greatest Music Videos (69-61)

69. Frankie Goes To Hollywood- Two Tribes (1984)

This music video was very significant as it was created around the time of the Cold War, which showed the American President having a bare knuckle fight with the Russian President. This was very controversial as you could imagine as it shows two of the most powerful people at the time fighting while their two countries where in real life.


66. Bob Dylans- Subterranean Homesick Blues (1965)

This video shows Bob Dylan stood behind savoy hotel holding up the lyrics of the song while trying to keep in time with the song itself, this was shot in one take and Bob's laidback attitude about it all made him look cool which he already was amongst all of his fans. This music video has inspired many others since.


63. George Micheal- Outside (1998)

This video from George Micheal was very controversial as it was just as he got discovered in public toilets by a police officer, who he later mocked in the video, comminting sexual acts with another man. His career could have gone either way as he came out as being gay, but by making this video of getting helicopters to spy on couples in sexual acts. He also made the video very camp and got two policemen to make out this casued the officer who arrested George to become upset and later tried to sue him for $10 million.


61. The Prodigy- Smack My Bitch Up (1997)

This was another controversial video as it appears to show cases of domestic violennce until the end when you realise that it was a woman on the night out. This was all shot in one night due to the low budget given to the director, who had also directed some of the Madonna videos, and shot the whole video in a point of view shot. This sparked so much controvesy that even MP's wanted it banned for provoking the audience.