Friday, 27 September 2013

Focus Group Evaluation

We created a focus group to test out our three ideas that we had came up with while brainstorming so we pitched three ideas:
  1. Little Red Riding Hood
  2. Catfish 
  3. And a Jealous Man Turning into a 'Monster' when people try it with his woman 
So we pitched these ideas to two people and listened to what they had to say about our ideas by asking what their favourite parts where and what they thought the best idea was. Once we asked these question we immediately saw that the two people involved in our focus group enjoyed our first idea the most. With the only improvement that they could think of is that we need to add more characters. Also they thought it would be a very good idea to do a spin on a classic story that everybody knows.

We also found out that they really did not like idea 3 and said there was no good points about this idea so we immediately dropped this idea as we knew it would not work and was our least favourite idea so it was easy to let go off it. 

In Conclusion we will be using the first idea for our video as we think our target audience will enjoy this idea more than the other two and will in turn create a better music video overall. 

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