Tuesday, 18 March 2014

The Cultivation Theory.

The Cultivation theory is a theory created by George Gerbner is a more refined version of the hyperdermic needle model. This theory claims that repeated exposure to these media text will desentitise the audience. This means for examlpe horror films the more you watch the less you will be affected by the films.

However this theory is untrue and true at the same time this is because it depends on the person. For example when the film 'Psycho' came out people were very scared. Horror movies have developed a lot since that film was released so people who first saw 'Psycho' when it has released have not become desensitised from new horror films as they are much more graphic and much more scary than what 'Psycho' is.

However for the younger generation watching 'Psycho' they are do not find this film scary at all so it does show that they have become desensitised from it as the new horror films they watch are much worse so when they watch an old horror film like 'Psycho' they do not think anything of it. This shows how this theory is true in some way as they have been desensitised to some of the horror films even though they are still graphic.

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