The Effects Model.

The Effects Model is a theory that explores the connection between peoples consumption of the mass media and the effect it has on their behaviour. It also looks at how the consumption of media has an effect and influence on the audience. Audiences are powerless to prevent the influence and the power lies with message of the text.

The Effects Model is also known as the Hypodermic Model. However the Hypodermic model states that media texts are injected into the audiences brain through a powerful, syringe-like, media and again the audience are powerless to resist, which means media works like a drug and the audience is drugged and addicted.

This is a picture from our music video which shows an iPhone this could in someway influence the audience and make them want an iPhone which is how the Effect Model works.

It is mainly used in advertisement where they are able to influence the audience to buy thinks that they never would have thought they needed until being influenced by the advert and then going out to buy the item. The best example of this is Shake 'n' Vac this is a product that you place on to the floor and hoover it up. The item was completely unknown until the company created an advert and influenced loads of the audience to buy this product they really had no need for.

Shake 'n' Vac Advert

Bobo Doll Theory
The Bobo Doll experiement is an experiment that was done in 1961 and showed children an adult beating a doll with hammer and attacking the Bobo Doll, afterwards the put a child in the room with the same child and the child attacked the doll with a hammer and toy guns. This is the main evidence to support the effect theory.